“NIL” is the term associated with student-athletes’ ability to earn money off their individual brand. As of July 1, 2021, student-athletes across the country can now profit off their name, image, and likeness. Prior to July 1, 2021, a student-athlete could not monetize from creating a YouTube channel, hosting a camp, or selling a signed jersey. Now, for example, a student-athlete may earn money for:
• Hosting their own football, soccer, or other sports camp.
• Partnering with and promoting a local restaurant or business.
• Having a photoshoot and autograph session.