What does Name, Image, and Likeness (NIL) mean?

“NIL” is the term associated with student-athletes’ ability to earn money off their individual brand. As of July 1, 2021, student-athletes across the country can now profit off their name, image, and likeness. Prior to July 1, 2021, a student-athlete could not monetize from creating a YouTube channel, hosting a camp, or selling a signed jersey. Now, for example, a student-athlete may earn money for:

• Hosting their own football, soccer, or other sports camp. 

• Partnering with and promoting a local restaurant or business.  

• Having a photoshoot and autograph session. 

Is Friends of Wilbur and Wilma affiliated with the University of Arizona?

No. Friends of Wilbur and Wilma is a third-party organization, not affiliated with the University of Arizona. However, Friends of Wilbur and Wilma’s leadership is comprised, in part, by Arizona alumni and former professional athletes dedicated to creating a program that exclusively benefits the student-athletes, fans, and businesses in the community. 

I’d like to set up a meet and greet with a student-athlete, have a student-athlete coach my child, or get a personalized video. Are you able to assist with this?

Yes! If there is a custom opportunity you would like to create with an Arizona student-athlete, we will do our best to facilitate the engagement.

I am a business owner and would like to align my brand with Friends of Wilbur and Wilma. How can I get more involved? 

Friends of Wilbur and Wilma is always looking to add value to fans, student-athletes, and businesses in the community. Partnering with a local student-athlete can be a great extension of your brand and help expand your marketing. If you have ideas for partnership opportunities, please email Ray Wells at  

Can't find an answer to your question?

Call us at 520-651-9161 or email us HERE





Arizona student-athletes are highly recognized and supported throughout the state. Partnering with a student-athlete can help grow your audience and drive traffic to your business. Partner with a student-athlete for a marketing campaign, digital activation, or special event. The sky is the limit! 


Friends of Wilbur and Wilma allows student-athletes to engage with and help support charitable causes in their community, while supporters earn a tax-deductible benefit for their contributions. This is all made possible through a partnership with the BPS Foundation, a 501 c3 organization.