Friends of Wilbur and Wilma is a fan-driven and alumni-led Name, Image, and Likeness (NIL) program for University of Arizona student-athletes, alumni, and fans. When you commit to Friends of Wilbur and Wilma, you’re committing to maximizing opportunities for student-athletes to build their brand and earn compensation. Plus, you gain access to exclusive events, autograph sessions, and more. Whether you are a fan, alumni, or an organization, our common goal is to create partnerships and make an impact for the betterment of the community.


Arizona student-athletes are highly recognized and supported throughout the state. Partnering with a student-athlete can help grow your audience and drive traffic to your business. Partner with a student-athlete for a marketing campaign, digital activation, or special event. The sky is the limit! 


Friends of Wilbur and Wilma allows student-athletes to engage with and help support charitable causes in their community, while supporters earn a tax-deductible benefit for their contributions. This is all made possible through a partnership with the BPS Foundation, a 501 c3 organization.